In Dear Allison


Dear Allison,

            I have been working at my side hustle for years but I haven’t really seen the results I imagined. To be honest lately it has been falling to the bottom of my “To Do” list because it just feels exhausting.  I see people all the time who are able to give so much more of their time to their side hustles but I feel like if I try harder and still don’t see results I’ll be too crushed to keep it up so I just sorta do it when I have the motivation now. Any thoughts?




Dear Overwhelmed,

I have a friend who quit eating carbs two years ago. Whenever we meet for dinner I always test her will by suggesting we order some sort of pillowy, doughy delight asking “If I order this will you have a bite?” She (annoyingly) always responds with ease “No, Thanks.” It must be so hard for her to turn down a warm loaf of heaven every single time, right?


Why is it so easy for her?  Put simply:  She is a master at the 100 percent rule.

You see it’s far too easy to waste our time, money, and energy by not committing wholeheartedly to something important to us. We intend to start blogging (for real this time), but keep getting distracted. We swear off emotionally unavailable men until a super-hot one buys us a drink at the bar. We promise we’ll start the diet on Monday but never really commit to which Monday we mean.

It’s our well-meaning “99-percent effort” that is exhausting. It consumes energy without producing results. It’s stressful. It makes us feel like a failure when we’re not—we just haven’t fully committed to something. Putting 99-percent effort into things that matter in life means we are constantly falling short of our potential—and feeling bad about it.

            Ninety-nine percent is hard—100 percent is easy.

            There is a huge difference between interest and commitment.  When you are interested in something you do it when it is convenient for you.  When you are committed to something you accept no excuses, only results. You give it 100-perecent.

If something is tugging at you and has been for some time, you’ve probably been “99-percenting” it too long. Here is how to finally give it your all and see the results you desire:


  1. Identify exactly what needs 100 percent of your attention.

Real talk:  When you kinda sorta try, you kinda sorta get results.  Not everything in your life needs 100-percent effort. Right now your 100-percent is probably just one thing. What is it?

  1. Put in the effort.

Intent reveals desire, action revels commitment. Commit to your blog for one hour per day, seven days per week. Pinpoint exactly how to make your first sale for your side hustle, ditch the carbs, toss the soda, or end that relationship once and for all.  When you put in100-precent effort that is when transformation happens, that is when change occurs.

For me, I came to realize that my “100 percent” was finishing my book. I had been going at it 99 percent for three years and after deciding to give it my 100 I finally finished it—in just two months. It wasn’t easy, but it was easier than thinking about my book in the shower, on vacation, when cooking, in traffic, while shopping, and when out with friends.

Ninety-nine-percenting was so much harder. It weighed on me daily. It was heavier than the actual task of writing. The decision fatigue was killing me: “Should I write or go out?” “Should I write or go grocery shopping?” When I shifted gears to 100- percent, there were no decisions to make.

  1. Repeat (again and again).

Motivation will get you started but commitment will keep you going. True happiness is the joy we experience when we move toward our potential. The beautiful part is when we apply the 100-percent rule to a task at hand, we complete it. A project gets wrapped. A once-hopeful intention becomes a habit. A goal is met.

Bottom line:  To embark on the journey towards your goals and dreams requires bravery.  To remain on that path requires courage.  The bridge that merges the two is commitment.  If you dedicate yourself to giving 100-percent to your goals, 100-percent of your goals will become reality.

Dear Allison is written by Allison Avalon, a Blogger and self-help mogul originally from Northern California.  As a former counselor to at-risk youth Allison developed creative and inspiring new tactics to tackle self-doubt, negative self-worth and body issues.  In 2016 Allison created her website as a haven for one of kind, proprietary {IM}Possible workbooks and workshops promoting self-love, self-care, purpose mapping and Empower Parties. Additionally,  Allison moonlights as a personal wellness coach and motivational speaker for women and youth. You can connect with Allison on Instagram @allisonavalon.

You Might Also Like